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Our Philosophy

Mission, Vision and values

MISSION – OUR PURPOSE

To satisfy our clients and consumers by offering high-quality and affordable poultry products.

VISION – WHAT WE ASPIRE TO BECOME

We aspire to lead the way in sustainable poultry production in the Indian Ocean and East Africa, driven by our know-how and our desire to champion entrepreneurship in all the countries we operate.

OUR VALUES

  • INTEGRITY forms the cornerstone of our values and offers a solid guarantee to our shareholders, employees, clients, suppliers and communities.
  • DIGNITY knows no hierarchy and represents each individual’s inner treasure.
  • PROFESSIONALISM, CREATIVITY AND INNOVATION drive our growth and ensure the sustainability of our actions.
  • LOYALTY ensures that we build long-term and harmonious relationships.
  • RESPECT for one another and mutual recognition are fundamental to our relationships.
  • The ability to LISTEN is a rich source of learning when we draw on the strength of our differences.
  • EQUITY is the promise of social justice and liberty.
  • This leads to the QUALITY of our products and relationships and gives us confidence in our beliefs and in the fulfilment of our tasks and responsibilities.