Avipro’s expansion in the region began in the 1980s with a first unit in Madagascar. It then established itself in other African countries, like Kenya.
Avipro embarks on a journey of expansion and development in the region, which holds enormous potential for the export of livestock products. And to take it further, a small hatchery, Sadex (the French acronym for Sélection Avicole d’Exportation), is set up in Bagatelle, intended for the export of commercial chicks.
On his first visit to Madagascar, Robert Soupe, the Breeding Manager at the time, meets up with a number of breeders. One of them, Rivo Razermera from la Société Compte et Compagnie, places an order for day-old chicks. A first batch is exported to Madagascar.
Commercial chickens are also exported to Comoros and Seychelles. They were temporarily suspended for a while due to the absence of direct flights from Mauritius, but resumed shortly after with the arrival of Air Seychelles; meanwhile, Avitech Madagascar is responsible for exporting chicks to Comoros.
What if we ventured into Africa? That’s exactly what Avipro did after exploring opportunities in the East African region. The company exports the first broiler chicks to Tanzania and Kenya, and to Uganda a year later.